Porsche — Reimagining the MyPorsche customer experience
As a UX/UI Consultant at Alter Solutions, I worked on the optimisation of Porsche’s MyPorsche customer area. The platform brings together vehicle information, connected functions, additional services, vehicle configuration and order tracking. I helped translate this complex ecosystem into clearer information architectures, user flows, prototypes and scalable UI solutions — using research, validation and close collaboration with product and technology teams to create a more coherent and effortless customer experience.
Client
Porsche
Industry
Automotive
Timeline
Technologies
Summary
As part of the UX/UI consulting team at ALTERSOLUTIONS, I worked on the optimisation of the MyPorsche customer area — a digital hub where Porsche customers can access vehicle information, control selected functions, manage additional services and follow their vehicle journey from configuration to delivery.
The goal was to make a complex ecosystem of features feel more connected, understandable and effortless to use.
My role: UX/UI Consultant
Focus: UX research, information architecture, interaction design, prototyping and UI design
Client: Porsche
Context: Digital customer experience across web and connected vehicle services
The challenge
The MyPorsche area brings together many different moments of the customer relationship: learning about a vehicle, checking its current status, using remote functions, adding services, configuring a new Porsche and tracking an order.
Each of these moments has a different user need and a different level of complexity. The challenge was to create a coherent experience across the customer journey while keeping important actions easy to find and simple to understand.
The experience needed to help customers answer questions such as:
What is the current status of my Porsche?
Which vehicle information is relevant to me right now?
Where can I control available remote functions?
Which additional services can I activate?
What is the status of my new Porsche order?
How can I configure and personalise my next vehicle?
My contribution
I contributed to the project across the full UX/UI process — from understanding the existing experience and user needs to developing and validating interface concepts.
Understanding the experience
I helped analyse requirements, existing processes and user needs in collaboration with stakeholders and interdisciplinary teams. The aim was to identify friction points, unclear structures and opportunities to make the customer area more coherent.
Structuring complexity
I translated the different functions and customer journeys into clearer information architectures, user flows and interaction concepts. This helped establish a more understandable relationship between vehicle information, remote services, additional products and order-related content.
Exploring possible solutions
I developed wireframes, interaction concepts and interactive prototypes to make different approaches tangible. Prototyping allowed the team to discuss and compare solutions before investing in detailed UI design or technical implementation.
Validating decisions
I supported the validation of concepts through user research and usability-focused evaluation. Feedback was used to identify misunderstandings, refine navigation and improve the clarity of key actions and information.
Bringing the experience to life
I created final UI designs and supported the transition into implementation. This included working with existing design principles and reusable patterns to ensure a consistent and scalable experience across the different areas of MyPorsche.
Key experience areas
Vehicle information and status
Customers need a clear overview of their vehicle without having to search through multiple areas. The experience was designed around making relevant vehicle information and status updates easier to access and understand.
Connected vehicle functions
Remote functions — such as adjusting the seat heating — needed to feel straightforward, reliable and transparent. The interaction design had to make it clear what could be controlled, what action had been triggered and what the current status was.
Additional services
MyPorsche also connects customers with additional digital services. The challenge was to present these options in a way that supports informed decisions without overwhelming the customer or interrupting the core experience.
Vehicle configuration
The configuration journey represents an important moment of anticipation and personalisation. The experience needed to support customers while they explored options and shaped their next Porsche around their individual preferences.
Order and delivery tracking
The vehicle journey does not end with the configuration. Order tracking helps customers understand what is happening next and reduces uncertainty during the waiting period. Clear progress information and meaningful status communication were therefore central to this experience.
Design approach
Make the next step obvious
Every screen should answer two questions: where am I, and what can I do next? I used clear hierarchy, purposeful grouping and recognisable interaction patterns to reduce cognitive effort.
Design for different levels of engagement
Some customers want a quick status update. Others want to explore details, configure a vehicle or manage services. The experience needed to work equally well for fast check-ins and deeper interactions.
Connect individual features into one journey
Vehicle data, remote functions, services, configuration and order tracking should not feel like isolated tools. I focused on creating a consistent experience that supports the broader relationship between the customer and their Porsche.
Validate before polishing
Early flows and prototypes made it possible to test the structure and logic of the experience before committing to final visual design. This helped the team focus on solving the right problems first.
Balance premium brand expectations with usability
A Porsche digital experience needs to feel premium, but premium does not mean complicated. The design direction combined a refined visual language with clear information, direct actions and dependable feedback.
Outcome
The project created a clearer foundation for the MyPorsche customer experience and improved alignment between user needs, business requirements and technical possibilities.
The work helped the team:
bring multiple customer journeys into a more coherent experience
make vehicle information and status easier to understand
simplify access to connected vehicle functions
structure additional services more clearly
support the vehicle configuration and order-tracking journeys
validate concepts before implementation
create scalable UI solutions for a complex digital ecosystem
The project also reinforced the value of combining research, structured UX thinking, prototyping and close collaboration with product and technology teams.
What I learned
Designing for a connected automotive ecosystem requires more than creating individual screens. It means understanding the complete relationship between a customer, their vehicle and the services around it.
The most valuable design decisions came from making complexity visible, aligning teams around shared user journeys and validating assumptions early. When these elements come together, even a large and technically complex product can feel calm, clear and trustworthy.
Project snapshot
Category | Details |
|---|---|
Client | Porsche |
Product | MyPorsche customer area |
Role | UX/UI Consultant |
Organisation | ALTERSOLUTIONS · act digital group |
Focus | Digital customer experience, connected vehicle services and product journeys |
Responsibilities | Research, requirements analysis, information architecture, user flows, interaction concepts, prototyping, usability validation and UI design |
Platforms | Web and responsive digital experiences |
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